Negotiated project

'Brave new world' was  first published in 1932 by writer Aldous Huxley and the folio society has asked for the front cover to be redesigned. The book is a fictional story that imagines life in a futuristic London. We have been asked as illustrators to design a front cover for this book, portraying something that instantly explains visually the main basis of the story. Researching previous covers I could see many recurring themes using the cloning of embryos and bar coding. For my own design I wanted to use something a little different. I have started looking at molecular structures of DNA as these remind me of futuristic architecture, they also represent structure and strength which are strong themes in the text. I hope to incorporate this into a design that will include the characters of the caste system juxtaposed with a visualisation of how i believe Brave New World would look to the reader. Along side the Book Jacket, three pieces of text are to be selected and illustrated from our own personal choice of text. Using a passage of no more than twenty-five words that are spread equally through out the book, I have carefully selected three significant sections to depict. The first being the reference to a hand gesture of the letter 'T' that is significant to the influence Henry Ford has had on the making of this new society. Secondly the feeding of 1800 babies, all labelled sitting in row's, I believe this translates the importance of the caste system in the book that is a strong theme through the book. Thirdly I have chosen the lighthouse as this gives a prominent conclusion to the ending of the story. My choice of approach to my design work has been influenced by Film Noir. This has provided me with resources of inspiration stemming from other films, books, photographers and artists from this period. I have also looked to other illustrators, sculptors and past book covers for research material. This is as such my first illustration brief and so far it has been a fascinating process. Understanding how to breakdown the brief details and what is asked of the designer has been insightful. My fear is now accomplishing a successful design to submit in the next few weeks.