Andre Da Loba

While visiting New York we called in to the Brooklyn gallery of the Invisible dog where we were kindly treated to a tour of the premises and  a look over the installation pieces that were on display. We also had the opportunity to meet Andre Da Loba a NewYork based illustrator and artist. His work is as bold, bright and colourful as the man himself and you are left feeling like a 5 year old in his presence. His approach to his work is mixed and he has stated that his choice of medium will depend on the brief and what the brief entails. He has no set way of working although he said he likes to produce many images at one time so has plenty of alternatives.  He has produced books, children's toys as well as illustrated imagery for the likes of the New York times but what I find most appealing in his work is the way he translates the content. His work has a narrative to it that is not only visually vibrant it also pertains a rhythm too. What I have noticed as parent of small children whom I still read to, is that if I don't seem interested they soon become bored too. It is important for the writer and illustrator to capture the audience of the parents a well as the child in order to be successful in the books publication. My favourite of Andre's books is 'Thoughts' a colourful book depicting houses in a series of shapes. Here is his  website http://www.andredaloba.com/.